Over 18 years in business, I have never lost sight of trying to create the most beautiful product I can, My collections are truly fashion for the table.
There’s always a way to mix it up.
Seybert began her career in fashion, designing dresses and beaded evening gowns but had always loved tabletop. During her many business trips to China, the designer saw vivid linens and textiles on display in the many bazaars and open-air markets. The simple purchase one day of an inexpensive pocket square—that was completely hand-embroidered—made her realize that this same type of workmanship could be brought to the table. The intricate hand-beading done by old-world artisans held much more value than what she currently saw in the market. Seybert thought, why not try something like this for the tabletop?
As she created her line, Seybert began to observe that most of the current merchandise on offer was white. “The only thing on the table with color was the flowers! There weren’t a lot of choices.” About the time her ideas were taking shape, Seybert was redoing her apartment as well—designing pillows and throws, placemats and coasters to give it a refresh. “My friends and co-workers saw what I was doing and asked if I could make some for them as well,” says the designer. When they started placing orders, Seybert knew she was onto something.
It was then that Seybert considered taking her samples to Henri Bendel’s open viewing day for up-and-coming designers. The assistant buyer took one look at the product and instantly referred her to the head buyer. Neiman Marcus soon followed—with an order for all stores. “They were tremendously supportive,” recounts Seybert of the retailers’ initial enthusiasm. “And the customer was hungry for it.” Seybert had discovered a fashionable client, who wanted style for their table as well as their closet. “Just as you do with your clothes, you can be many things when dressing your table,” says Seybert.
Visit our New York Showroom
We are opening our showroom to you our dear customers and friends so you can see our entire product line and get inspiration from our different table settings. We will also have our tableware specialists guide you through the collections and to help you select the perfect products for your every entertaining need.
Our showroom is conveniently located in the middle of Manhattan’s Fashion District, a few blocks away from Bryant Park.
By Appointment only
New York, NY 10018